Built-in Notifications and their Triggers

This document will brief you about built-notifications and their triggers.

Trueloyal provides a set of email notification triggers that are triggered on specific points. Below is a quick view of when they are shot out and which variables are supported:

Referral Notifications:

Notification Category

Notification Name

Trigger for notification

Variables available

Referral Notifications

Default Email Invitation to Friends

Sent to the friend(s) referred by a user

  • MERCHANT_NAME*= Your brand name
  • FIRST_NAME*= Referrer's first name
  • LAST_NAME*= Referrer's last name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • REFERRAL_LINK*= Referrer's unique referral link

Referral Notifications

Default Coupon Award email to Referrer

Received by a user when a referred friend makes a purchase

  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Referrer's first name
  • LAST_NAME*= Referrer's last name
  • FRIEND_EMAIL*= Friend's email address
  • FRIEND_FIRST_NAME*= Friend's first name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • COUPON_CODE*= Coupon delivered to friend
  • FRIEND_LAST_NAME*= Friend's last name
  • USER_EMAIL*= Referrer's email address
  • MERCHANT_NAME*= Your brand name

Referral Notifications

Friend incentive email notification

Received by a friend who uses the referral program

  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FRIEND_UID*= Friend's unique ID
  • FRIEND_EMAIL*= Friend's email address
  • USER_DASHBOARD_URL*= Homepage url
  • FRIEND_FIRST_NAME*= Friend's first name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • COUPON_CODE*= Code delivered to customers
  • FRIEND_LAST_NAME*= Friend's last name
  • MERCHANT_NAME*= Your brand name

Referral Notifications

Default Thank You email to Referrer

Received by a user when he/she refers friend(s)

  • MERCHANT_NAME*= Your brand name
  • FIRST_NAME*= Customer's first name
  • REFERRAL_LINK*= Referrer's unique referral link
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • LAST_NAME*= Customer's last name
  • USER_EMAIL*= Customer's email address

Reward Notifications:

Notification Category

Notification Name

Trigger for notification

Variables available

Reward Notifications

Default Coupon Reward Email

Triggered when user redeems a coupon-based reward

  • MERCHANT_NAME*= Your brand name
  • POINTS_REDEEMED*= Number of points redeemed
  • REWARD*= Reward name
  • COUPON_CODE*= Code delivered to customers
  • BALANCE_POINTS*= Customer's available point balance
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • COUPON_BARCODE*= Barcode of the coupon
  • USER_EMAIL*= Customer's email address

Reward Notifications

Rewards within reach notification

Triggered for a bunch of users who have earned more than or equal to 80% of points required to redeem a certain reward

  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*=Customer's last name
  • POINTS_REMAINING*= Number of points remaining
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • REDEMPTION_LIST*= List of rewards that are within reach
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name

Reward Notifications

Eligible rewards list notification

Triggered for a bunch of users who have enough points to redeem a reward

  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • REDEMPTION_LIST*= List of rewards that are within reach
  • MERCHANT_NAME*= Your brand name
  • USER_EMAIL*= User's email address
  • REDEEMABLE_POINTS*= Available point balance

Award Notifications

Notification Category

Notification Name

Trigger for notification

Variables available

Award Notifications

Default Points Expired Email

Triggered when users' points are about to expire

  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • POINTS_TO_BE_EXPIRED*= Number of points which is to be expired
  • EXPIRY_DATE*= Date of point expiration
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name

Award Notifications

Send notification for win back bonus

Triggered for a bunch of users who have been inactive for a certain time

  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • BONUS_POINTS*= Number of bonus points
  • EXPIRY_DATE*= Date of point expiration
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name

Award Notifications

Default Points Earned Email

Triggered when users earn points for any activity

  • BALANCE_POINTS*= Customer's available point balance
  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • NOTIFICATION_TEXT*= Text setup in activity configuration
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name

Tier Notifications

Notification Category

Notification Name

Trigger for notification

Variables available

Tier Notifications

Tier Upgrade Notification

Triggered when a user reaches a new tier

  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • MERCHANT_LOGIN_URL*= Merchant's login page url
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • LEVEL_REWARDS*= Rewards available for upgraded tier
  • TIER_BENEFIT*= List of benefits available for the upgraded tier
  • NEXT_LEVEL_NAME*= Name of upgraded tier
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name

Welcome Notifications

Notification Category

Notification Name

Trigger for notification

Variables available

Welcome Notifications

POS Welcome Email

Triggered when a user enrolls into the loyalty program via Batch mode

  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • MERCHANT_LOGIN_URL*= Merchant's login page url
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • POINTS*= Points earned
  • TERMS_URL*= Loyalty program terms and conditions url
  • LOYALTY_PROGRAM*= Loyalty program name
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name

Welcome Notifications

Welcome Email

Triggered when a user enrolls into the loyalty program online

  • BALANCE_POINTS*= Customer's available point balance
  • MERCHANT_WEB_URL*= Merchant's homepage url
  • FIRST_NAME*= Customer's first name
  • LAST_NAME*= Customer's last name
  • UNSUBSCRIBE_TEXT*= Link to unsubscribe the email list
  • TERMS_URL*= Loyalty program terms and conditions url
  • LOYALTY_PROGRAM*= Loyalty program name
  • USER_EMAIL*= Customer's email address
  • MERCHANT_NAME*= Your brand name