Birthdate of the loyalty member. Format : <MM/DD/YYYY> Note: Our API records all date and time fields in UTC time.

Wedding anniversary date of the loyalty member. Format : <MM/DD/YYYY>

Note: Our API records all date and time fields in UTC time.

Twitter username of the loyalty member.

Instagram username of the loyalty member.

Values can be ‘subscribed’ or ‘unsubscribed’ . If ‘unsubscribed’, this member will not receive any email notifications triggered by Zinrelo.

Accepted values in the request are ‘active’ and ‘opted_out’. Default is ‘active’. ‘active’ member is the one accumulating loyalty points and has access to rewards and earning opportunities. ‘opted_out’ member is the one who has chosen to opt out of the loyalty program.

opted_out member can become active by passing member_status as 'active'.